Over the years I’ve produced a lot of graphics. Some completely original and others a hybrid of adapted stock images. One of my favorite projects during my time with the ExactTarget/Salesforce was the proposed “environments” for Connections 2014. The Design team and Events team had a wonderful collaboration on this initiative and it was moving pretty far down the path prior to the change in direction of the breakout sessions.
This project is an example of hybrid artwork. Many of the icons and patterns are based on stock graphics. Although the “environments” concept did not fit with the new product-focused approach for the breakout tracks, we were able to work some of the concepts into the graphics for the event.
#ETCafé Logo
This logo was designed to represent the virtual coffee chats held by the ExactTarget user community on Twitter. The conversations covered trends and campaign ideas across the digital marketing industry were held each Thursday.
Mobile Team Logo and T-shirt
This design was used to provide a brand when the team went through a major growth phase in 2011.
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