Little Brown Book

The “Little Brown Book” is a college recruiting piece that was designed in 2008. The goal was to create a memorable handout to promote ExactTarget’s internship and rotational programs at recruiting fairs around the midwest.

It was the first piece that utilized a non-traditional setup and provided a very tactile experience. The approach would later become the norm throughout the wide variety of marketing collateral our Design team produced.

The content was updated over several recruiting “seasons”. In 2010 it received an InHOWse Design Award from How Magazine. Nicole Ross was the writer and collaborator on this one. This was the first major piece that Print Resources printed for us. The start of a wonderful, creative collaboration between ET and PR.