This project is an example of hybrid artwork. Many of the icons and patterns are based on stock graphics. Although the “environments” concept did not fit with the new product-focused approach for the breakout tracks, we were able to work some of the concepts into the graphics for the event.
#ETCafé Logo
This logo was designed to represent the virtual coffee chats held by the ExactTarget user community on Twitter. The conversations covered trends and campaign ideas across the digital marketing industry were held each Thursday.
Mobile Team Logo and T-shirt
This design was used to provide a brand when the team went through a major growth phase in 2011.
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