by dgeckert@gmail.com | Nov 9, 2014
INFOGRAPHICS Infographics were primarily the focus of our Content Marketing Team, however I was involved in a few of them. 1. Mobile Friendly Email Design graphic (April 2014). What percentage of emails are optimized for viewing on smartphones? This graphic presents...
by dgeckert@gmail.com | Nov 8, 2014
Over the years I’ve produced a lot of graphics. Some completely original and others a hybrid of adapted stock images. One of my favorite projects during my time with the ExactTarget/Salesforce was the proposed “environments” for Connections 2014. The...
by dgeckert@gmail.com | Nov 7, 2014
The first round of the Field Guide Series included three booklets. Field Guide to Email Marketing, SMS and Triggered Emails. They were offset printed and featured split bindery concealed by wrap-around covers. The content was presented in a “field guide”...
by dgeckert@gmail.com | Nov 6, 2014
Between 2010 and 2012, the style for our marketing pieces incorporated graphics with heavy use of gradients, shadows and texture. Since that period, the brand took on a cleaner, flat look. This section will include examples of both styles. ET Product BrochureThis...
by dgeckert@gmail.com | Nov 5, 2014
In 2010, ExactTarget celebrated its 10th anniversary as a company. This book was created as a gift for Scott Dorsey, CEO and co-founder. It documented the progress of ET as well as some personal events and milestones over that decade. A true labor of love. Huge thanks...
